The Influence of Voice Search on Featured Snippets

The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. More »

Make sense of your data with these essential keyword segments

Make sense of your data with these essential keyword segments

This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that More »

Detecting Link Manipulation and Spam with Domain Authority

Detecting Link Manipulation and Spam with Domain Authority

Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink More »

Build a Search Intent Dashboard to Unlock Better Opportunities

Build a Search Intent Dashboard to Unlock Better Opportunities

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, More »

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. More »

 

The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle.

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Make sense of your data with these essential keyword segments

This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s

How to Pitch Your First Marketing Campaign (How to Start an Agency)

Feeling nervous about pitching your genius marketing ideas to your boss or your client? In this video we walk you through the prep for how to pitch an idea and …